Fitness Freak 2
Fitness Freak 2
A complete brand identity for a gym that wanted to look as loud as the workouts inside it, from the monogram to the front desk, the merch wall and the feed.
Client
Fitness Freak 2
Industry
Fitness & gym
Services
Logo, brand identity, stationery, signage, merchandise, social media
01
Logo
The wordmark and monogram on the signature lime.
02
Construction & colour
A strict block grid keeps the monogram sharp at any size; three colours carry the whole system.
03
Stationery
Business cards and membership invoices that feel like part of the gym, not an afterthought.
04
Front desk & signage
The first thing members see: the wordmark on the wall and the monogram lit up in the desk.
05
Interior
The palette carried through the locker room, so the brand surrounds members end to end.
06
Merchandise
T-shirts, towels and bottles built around the monogram.
07
Campaign
A key visual that turns the monogram into a frame for the people who train there.
08
Social media
Story templates with one bold line and one clear call to action.
( The brief )
Built to be impossible to miss.
The brand needed one mark that works everywhere: on a business card, a reception desk, a t-shirt and a 9:16 story. We built a monogram from interlocking blocks, paired it with a wide, heavy wordmark and powered the whole system with an electric lime against black and charcoal.
Electric lime #E1FF08Charcoal #414042Black #000000
( Next step )
Your brand could be next.
Tell us what you’re building and what isn’t working yet. We reply within one business day.