Barbell
Barbell
Social media creatives for Barbell Athletic Co., a performance apparel brand: dramatic product launches, colourway posts and carousels that make technical shorts, pants and shirts look built for the outdoors.
Client
Barbell
Industry
Activewear & apparel
Services
Social media design, product launch posts, colourway posts, carousels
01
Built for hardcore performance
One launch post, two colourways: the same layout carries olive and blue without losing impact.
02
Product launches
Each product gets its own name, its own landscape and the same unmistakable brand frame.
03
Adapt Training Short carousel
A two-slide carousel: close-up details first, then the short in action.
( The brief )
Gear that looks as tough as it is.
Barbell needed a feed that sells performance, not just products. We set every piece in a rugged, cinematic landscape of rock, dust and storm light, paired it with heavy condensed type and kept the brand marks in the same place on every post, so the whole feed reads as one campaign.
( Next step )
Your brand could be next.
Tell us what you’re building and what isn’t working yet. We reply within one business day.